Popups are effective tools for digital marketers to engage website visitors. They can be used to collect email addresses, promote special offers, grow social media following, and so on. That’s why we’ve tried different popup plugins to know about their features, settings, and statistics. So, in this article, we’ll discuss the best popup plugins for WordPress that help you get leads and improve conversion rates.
Table of Contents
Features to Look for in Popup Plugins
When choosing the best popup plugin for your WordPress site, it’s important to consider several key features:
- The plugin should have a user-friendly interface, allowing you to create and manage popups without any technical expertise.
- Look for plugins that offer a wide range of customization options to match the look and feel of your website.
- Advanced targeting and triggering options help you display popups to the right audience at the right time.
- Ensure the plugin integrates with your email marketing services and other tools.
- Built-in analytics can help you track the performance of your popups and make data-driven decisions.
5 Best Popup Plugins For WordPress
1. Popup Maker
Popup Maker is a versatile WordPress plugin that enables website owners to generate and manage popups efficiently. It is used to create different types of popups, lightboxes and screen overlays etc.
This plugin is great for companies who want to increase user engagement, promote offers, collect leads, and show vital messages. Popup Maker has a variety of customizable features and integrations, making it a popular choice among WordPress users.
Features of Popup Maker Plugin
- Customizable Popups
- Targeting Conditions
- Trigger Options Integration
- Analytics
- Responsive Design
- Cookie Management
- Accessibility
- Developer-Friendly
Popup Maker Plugin Stats
| Metric | Value |
| Active Installations | 700,000+ |
| Average Rating | 4.8/5 |
| Number of Reviews | 2,000+ |
| Free Version Downloads | 1,000,000+ |
| Premium Customers | 10,000+ |
| Supported Languages | 10+ |
Pricing of Popup Maker Plugin
Its free version is available and premium version starts from $87 per year.
Pros and Cons of Popup Maker Plugin
| Pros | Cons |
| Highly customizable and versatile | Free version has limited features |
| Multiple trigger and targeting options | The free version has limited features |
| Integration with major email marketing tools | May affect site load time if not optimized |
| Detailed analytics and reporting | |
| Responsive and mobile-friendly design | |
| Accessibility features |
2. OptinMonster
OptinMonster is a sophisticated lead-generating and conversion optimization solution aimed at marketers and website owners. This WordPress plugin enables users to develop visually appealing opt-in forms and popups to expand their email lists, reduce cart abandonment, and boost website conversion rates. OptinMonster is ideal for organizations of all sizes looking to increase their online marketing efforts, thanks to its simple design and extensive range of capabilities.
Features of Optinmonster Plugin
- Drag-and-Drop Builder
- Multiple Campaign Types
- Targeting Rules
- Exit-Intent Technology
- A/B Testing
- Page-Level Targeting
- Analytics
- Seamless WordPress Integration
- Customizable Templates
- Smart Triggers
OptinMonster Plugin Stats
| Metric | Value |
| Active Installations | 1,200,000+ |
| Average Rating | 4.5/5 |
| Number of Reviews | 3,500+ |
| Premium Customers | 50,000+ |
| Supported Languages | 20+ |
Pricing of OptinMonster Popup Plugin
It is a premium plugin and starts at $9 per month.
Pros and Cons of OptinMonster Plugin
| Pros | Cons |
| Easy-to-use drag-and-drop builder | Higher cost compared to some competitors |
| Advanced targeting and segmentation options | Customer support can be slow during peak times |
| Wide range of campaign types | Limited design customization on lower plans |
| Exit-intent technology to reduce bounce rates | |
| Extensive integrations with email services | |
| Detailed analytics and A/B testing | |
| Pre-built and customizable templates |
3. TrustPulse
TrustPulse is a social-proof notification plugin that aims to assist website owners increase conversions and build trust with their users. TrustPulse uses real-time activity notifications to generate a sense of urgency and credibility.
This WordPress plugin is very beneficial for increasing purchases, building email lists, and driving user interaction by displaying real-time customer actions on your website.
Features of TrustPulse Plugin
- Real-Time Event Tracking
- Customizable Notifications.
- Advanced Targeting
- Smart Timing Control
- Actionable Insights
- Easy Integration
- One-Click Installation
- Translation Ready
TrustPulse Popup Plugin Stats
| Metric | Value |
| Active Installations | 50,000+ |
| Average Rating | 4.6/5 |
| Free Version Downloads | 100,000+ |
| Premium Customers | 5,000+ |
| Supported Languages | 10+ |
Pricing of TrustPulse Plugin
It has a free version but with limited features. Premium starts from $5 per month.
Pros and Cons of TrustPulse Plugin
| Pros | Cons |
| Easy to set up and use | Limited customization options in lower plans |
| Real-time social proof notifications | Higher pricing for advanced features |
| Increases trust and credibility | Limited to social proof notifications |
| Advanced targeting and timing control | Learning curve for new users |
| Detailed analytics and insights | Some users report occasional display issues |
| Mobile-optimized notifications | |
| Seamless integration with popular platforms | |
| Customizable notifications |
4. Omnisend
Omnisend is a powerful WordPress popup plugin that can increase your site’s efficiency. It is a complete email and SMS marketing automation software that helps eCommerce firms increase revenue and engage customers more efficiently.
Omnisend offers a unified platform for managing email, SMS, and other marketing channels, allowing customers to develop tailored, targeted campaigns that drive conversions. This plugin is especially valuable for online shops that want to automate their marketing activities and give a seamless, omnichannel experience to their customers.
Features of Omnisend Plugin
- Email Campaigns
- SMS Marketing
- Automation Workflows
- Drag-and-Drop Builder
- Product Recommendations
- Popups and Forms
- Analytics and Reporting
- Multichannel Marketing
- A/B Testing
Omnisend Plugin Stats
| Metric | Value |
| Active Users | 80,000+ |
| Average Rating | 4.5/5 |
| Supported Languages | 20+ |
| eCommerce Platform Support | Shopify, WooCommerce, BigCommerce, and more |
Pricing of Omnisend plugin
The free version is available. The paid version starts from $16 per month.
Pros and Cons of Omnisend Plugin
| Pros | Cons |
| Comprehensive marketing automation platform | Higher pricing for advanced features |
| Easy-to-use drag-and-drop builder | Some users report occasional bugs |
| Supports email, SMS, and more | Only available in English and doesn’t provide any other languages |
| Advanced segmentation and targeting | Email design options can be limited |
| Seamless integration with eCommerce platforms | |
| Detailed analytics and reporting | |
| Excellent customer support | |
| Multichannel marketing capabilities | |
| E-commerce oriented |
5. Bloom
Bloom is created by Elegant Themes, a sophisticated email opt-in and lead-generation plugin for WordPress. It is intended to assist website owners in expanding their email lists and increasing conversions by designing attractive and effective opt-in forms.
Bloom provides a multitude of modification and display choices, making it simple to develop forms that complement your website’s design and pique visitor interest. It is the best popup plugin for wordpress and valuable for bloggers, marketers, and organizations that want to improve their email marketing efforts.
Features of Bloom Popup Plugin
- Multiple Opt-In Types
- Form Customization
- Trigger Options
- Targeting Options
- A/B Testing
- Statistics Dashboard
- Responsive Design
- Conversion Tracking
- Import/Export
Bloom Plugin Stats
| Metric | Value |
| Active Installations | 100,000+ |
| Average Rating | 4.4/5 |
| Premium Customers | 50,000+ |
| Supported Languages | 10+ |
| WordPress Compatibility | 4.9 and up |
Pricing
Bloom is included in Elegant Themes membership and starts from $89 per year.
Pros and Cons of Bloom Plugin
| Pros | Cons |
| Highly customizable opt-in forms | No free version is available |
| Multiple form types and trigger options | May impact site performance if not optimized |
| A/B testing for optimization | No drag-and-drop builder |
| Integrates with major email services | |
| Detailed statistics and conversion tracking | |
| Responsive and mobile-friendly design | |
| Import/export functionality | |
| 115 templates to get you started |
Learn how to create pop-ups without plugins.
Conclusion
Having a good popup plugin is important to get leads and attract website visitors. We’ve shared the 5 best popup plugins for wordpress to increase your conversion rates. We hope that this guide will help you and you can easily choose the wordpress popup plugin for your website.
FAQs
Do popup plugins affect website speed?
Some wordpress popup plugin plugins can influence website speed if they are not correctly optimized. It’s important to select a lightweight plugin and constantly test your site’s performance.
How do A/B testing features work in wordpress popup plugins?
A/B testing enables you to create numerous versions of a popup and compare them to determine which performs better. You can try out alternative headlines, pictures calls to action, and overall designs. The plugin collects data on each version’s performance, allowing you to customize your popups for improved conversion rates.
How do I ensure that popups are not intrusive to users?
To avoid becoming invasive, popups should be used sparingly and carefully. Set appropriate triggers, such as time delays or exit intent, and make sure the popups offer genuine value to the user, such as discounts or crucial information. Additionally, providing a convenient means to close the popup can improve the user experience.
What are smart targeting options in the wordpress popup plugins?
Smart targeting options enable you to display popups depending on specific criteria like user behavior, location, referral source, device kind, or page visited. This guarantees that your popups are relevant to the audience viewing them, hence enhancing engagement and conversion rates.
